Tattoo still looks dryish and its been a month?

ok so i got the word love on my wrist. i did what my artist said to do i used a&d ointment for the first week and then i used non scented lotion on it for the next.. but before the whole 2 weeks for the healing process was done i may have went in the pool for like an hour. i know your not supposed to but i took precautions. i used medical tape and plastic rap and i barely submerged it in water. and i wahsed it off with fresh water and put lotion on it as soon as i got out. but could that have been the cause of it still being dry? i still put lotion(the non scented bc i know scented can dry it out) on it everyday but its not getting any better. and if it is the cause is there anything i can do to fix it? thanks (: